Abstract
Adhering to the beliefs that “knowledge and action should go hand in hand” and that “theory must be put into practice,” National Chengchi University Chair Professor Anne Wu constructed the Integrative Strategic Value Management System (iSVMS) and Activity Value Management (AVM). To this present day, she has published 75 research papers in Chinese and English academic journals, 185 practical articles, 7 books, and 8 teaching cases. She is also the owner of 6 trademarks and patents along with 11 i...