Abstract
Current accounting standards allow purchased goodwill to be offset by expenses related to internally generated intangible assets. We find that firms with purchased goodwill strategically misclassify core expenses—specifically cost of goods sold (COGS) and selling, general, and administrative expenses (SG&A)—as research and development (R&D) spending to avoid recognizing goodwill impairments. However, this misclassification does not preserve the economic asset quality of purchased goodwill nor re...